Who We Are & What We Believe In
Breakfast Lunch & Deener was founded by Nadine Kelly.
Nadine was born and raised in Germany and moved to Canada in 2005.
Growing up, Deener was always a nickname for Nadine. What started as a nickname has now been turned into the company name.
After successfully completing a 4-year Bachelors of Science degree, with Honours Human Kinetics, from the University of Guelph, Nadine decided to move to Thunder Bay to pursue a personal business venture.
Through operating this
Through operating this business, Nadine spent a lot of time coaching clients to achieve maintainable lifestyle changes, with nutrition being the main focus. While many individuals wanted to eat healthy, a lot of people were not able to spend time (nor had the desire) to regularly prepare meals for themselves.
And so, Breakfast Lunch & Deener was born.
Mission: WHY WE DO WHAT WE DO
Breakfast Lunch & Deener exists to make healthy foods more accessible: We use our company as a platform to inspire continuous growth, promote positivity, and to give back to our community.
Breakfast Lunch & Deener was established in May 2016 as Thunder Bay’s premier prepared meal service! It was originally intended for individuals who work busy jobs, have families, were active, and would rather not spend their valuable time grocery shopping, cooking, and doing dishes.
Breakfast Lunch & Deener is designed for individuals who value nutrient-dense, minimally-processed, whole foods! In early 2019, Breakfast Lunch & Deener started re-positioning itself in the market: We are no longer just a meal service, we are now your one-stop-shop for Everything #MealPrep. We are establishing ourselves as the premier healthy prepared-meal manufacturer in the region, creating 5 new part-time jobs in Thunder Bay, with an additional 4 jobs coming in 2019. At Breakfast Lunch & Deener, we strive to support the local economy by purchasing ingredients and materials from local businesses as much as possible.
We believe whole foods are the foundation of a healthy lifestyle. We pride ourselves in using simple and pure ingredients, avoiding processed and preserved foods. Our meals are created from scratch: we peel carrots, chop onions, roll meatballs, mix salad dressings, etc.!
Our unique distribution model promotes the local economy by driving additional foot traffic and awareness into their establishments.
September 2019: Nadine Kelly was nominated for "Rising Star Award", which recognizes a young woman’s emerging talent. A Rising Star is a current leader or an aspiring future leader who is starting out in business, managing her own business, and quickly rising through the ranks. This award is open to young women under 40 who are ‘women to watch’ in terms of future contribution and community leadership.
April 2019: Nadine Kelly won the first ever Thunder Bay Chamber of Commerce Young Entrepreneur of the Year Award.
December 2018: Nadine Kelly was nominated for "Young Entrepreneur of the Year" with the Thunder Bay Chamber of Commerce Business Excellence Awards. The ceremony will be hosted in April 2019, where the winner will be announced.
April 2018: Breakfast Lunch & Deener was nominated in 2 categories for the Chamber of Commerce Business Excellence Awards: Game Changer (awarded to a business who introduces new offerings, breakthrough solutions or a revolutionary approach to enhance our lives and challenge the status quo) and Quality of Life (awarded to a business who goes beyond its day-to-day activities to make an outstanding contribution to the Quality of Life of another person, group or organization in Thunder Bay).