2019 made me question everything.

In late 2018, I was at a huge crossroads. Breakfast Lunch & Deener had reached production capacity given the equipment and space available at the time.

I had to decide if I wanted to sustain/plateau the business at that level forever, or choose to *figure out* how to grow.

I chose the latter.

I spent about 6 weeks during the spring of 2019, while tackling our new kitchen space, creating a foundation of what this next chapter would be built on.

I started thinking about what the future had in store rather than what was happening in that moment.

I was no longer *just* focused on putting out the immediate "fires" that needed to be dealt with.. but also, I started to strategically plan for the future, and to make decisions in line with those plans.

I started making decisions like a CEO of a company.

By summer 2019, our new kitchen was almost ready and I was prepared to roll out a hard "reset" to the rest of the team.

We needed to make some changes. I knew only the direction we were going in, and that I needed everyone to be 110% on board.

The thing is... I spent YEARS struggling to communicate.

And levelling up the business meant having some really hard conversations that I would have just preferred to not partake in, let alone initiate.

I knew what I needed to do, but I was really struggling with stepping in to the role that I needed to fill to move the business forward.

I met with each one of my staff, one-on-one, to talk about the past, present, and future of Breakfast Lunch & Deener.

For the first time the the history of the business, I clearly communicated to my team, and to myself, EXACTLY why we exist, who we serve, and how we help and contribute to our community.

For the first time, I actually created real job descriptions with clear expectations, so everyone could thrive in their jobs while moving towards the business' goals.

I realized that, while I spent a lot of time thinking about the business, I spent veryyyy little time *sharing* any of that with the team.

Needless to say:

2019 was hard.
2019 really pushed my limits.
2019 made me question everything.

But at the end of the day, we chose to rise to the occasion.
& 2019 was totally worth it.

I wanted to take the time to share this story with you, because 2019 really was a big turning point for me personally. The challenges faced by Breakfast Lunch & Deener last year have changed the trajectory of the business, and transformed me as a person.

2019 was a really hard year (and yes, even compared to 2020 lol), but looking back now, I wouldn't change a thing.

Because struggles pave the way...

A few weeks ago, I finally signed the official incorporation documents, making Breakfast Lunch & Deener a registered Company, and me officially the CEO. This is a big "bucket list" item for me personally and professionally (and obviously a really exciting step for this business too!).

We tend to focus on the successes that business owners experience... and while I fully support sharing all the success stories, I think there is something really special in sharing the struggles. Beneath all of the beautiful moments, there are countless hours, days, weeks, and years of intense commitment.

It's a wonderful journey, and we're so grateful to share it with all of you. Thank YOU for standing by us, as we're continuously evolving what we do and how we do it. I speak for all of us at Breakfast Lunch & Deener when I say that we REALLY appreciate your support.

Order by 11AM Saturday for Pick-Up or Delivery on Sunday/Monday.